Dantatsu Creative Agency

Category

Work Experience – Assistant Junior Graphic Designer

Skills

Adobe Illustrator

Adobe PhotoShop

Print Design (Brochures, Posters, Out-Of-Home Ads etc.)

Duration: Jan 2021 to Jun 2021

Location: Hong Kong SAR

Company Category: Creative Advertising Company

Job Description:

1. Assist in China and Hong Kong area social media promotion and print projects.

2. Collaborate and communicate with designers at international branches remotely.

Inspiration from

ancient mythology

The transition between angelic and cyberpunk music was marked by the symbol of apples in EVE

– in reference to the story of Adam and Eve in Eden, a major inspirationof this project.

Inspiration from

classic paintings

The Two Fridas (1939) by Frida Kahlo inspired this scene in EVE. The piece was drawn from Kahlo’s inner turmoil

in regards to separation with her former husband. This aligns with regaining control over tragic experiences.

Inspiration from

classic paintings

Liberty Leading the People (1830) by Eugène Delacroix, an iconic painting symbolizing liberacy,

entertwines with EVE ’s theme of empowerment, especially with a female figure as the leader of the people.

Inspiration from

classic paintings

The Birth of Venus (1485- 1486) by Sandro Botticeli was a controversial painting in the middle ages

for its nudity. Symbolizing the rebirth of civillization, it speaks for EVE’s central idea.

Inspiration from biomimicry

The Texas horned lizard cries blood when they feel under attack as a defense mechanism.

This inspired the make up look of the avatars in EVE.

Inspiration from historical artifacts

The throne’s design in EVE was inspired by ancient Chinese thrones as in reference to preliminal research. They are similar in silhouette but differs in a way where EVE’s throne has a toned down color palette and added minimalist touch.

Fresh Brochure (May - June 2021)

Monthly Brochure Print Design for Holiday Inn Hong Kong

Project Responsibilities:

1. Communicate with senior graphic designer in Turkey for visual consistency with previous brochure designs

2. Adhere to the client – Holiday Inn's branding guidelines

3. Create visually compelling but informative design with existing photos and copywriting

MTR Print Ad

Out-Of-Home Ad Design for Holiday Inn Marketing on the MTR (subway) in Hong Kong

Project Responsibilities:

1. Meet with MTR's printing company (JCDecaux) and Holiday Inn's branding manager to finalize design and physical sticker color swatches

2. Adhere to the client – Holiday Inn's branding guidelines and MTR publication's guidelines

3. Create eye catching marketing content for a fast paced environment

MTR Print Ad Mock Up

Left: Chinese Version

Right: English Version

Food & Beverages Posters

Monthly Print Poster Designs for Restaurants and Bars at Holiday Inn Hong Kong

Project Responsibilities:

1. Receive monthly updated campaigns and update restaurants and bars' posters according to each venue's aesthetics while adhering to the hotel's overall branding

2. Edit and update efficiently to reach promotional deadlines

3. Create eye catching posters and resize content for different types of posters around the hotel