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Mango Mango Dessert

Brand Collab - Tajin

Digital & In-Store Marketing Materials, Product Promotion Exclusive Packaging Design

Project Responsibilities:

1. Collaborate with marketing team to shoot, develop, and design striking visuals for social media promotion, resizing it for different platforms

2. Work with product development team and create product specific packaging and accessories, managing production across international platforms

3. Lead communications with printing product company for in-store promotional items such as menus and table stands

4. Design visuals in reference to both brands' guidelines

Promotional Posters

Sticker Design for Takeout Container

Flag Design for Snowcloud

Cup Design for Mangonada

Promotional Posters

Digital & In-Store Marketing Materials

Project Responsibilities:

1. Design promotional posters for new products and specific store promotions accordingly

2. Communicate with marketing team about promotional guidelines to ensure clear and concise depiction of information

Mooncake Packaging

Packaging Design

Project Responsibilities:

1. Led end-to-end packaging design for Mid-Autumn Festival mooncake product launch, from concept through production.

2. Collaborated internally with multiple teams to refine structural design, ensuring packaging durability and freezer compatibility.

3. Developed brand-aligned packaging copy, including bilingual copywriting and translation.

4. Coordinated directly with international manufacturers on production specs, quality control, revisions, and timelines.

Outer Box Design

Drawing from traditional Chinese windows and lanterns, the packaging reinterprets these elements through a modern, minimalist lens for a Western audience. The palette evokes the glow of a full moon against the deep night sky, reinforcing the Mid-Autumn Festival theme, with the embossed gold details providing texture.

Inner Box 1: Sky - Coconut & Pistachio

The outer box uses a three-panel window design, with each inner box reflecting an element of the exterior landscape. The top of the box features the Mango Mango logo inside the large circle, symbolically referencing the moon. This first box represents the moon and clouds, supported by copy inspired by the legend of Chang’e and the Jade Rabbit. The visual language draws from cloud motifs found in traditional Chinese ink paintings, while the use of white reflects the mooncake’s flavor and aligns with the sky and cloud imagery.

The second inner box draws from traditional Chinese mountain motifs, reflecting strength and stability. The copy features a quote representing family grounding, highlighting the Mid-Autumn Festival’s focus on gathering and togetherness. The design and color choices were aligned with the outer box design and mooncake flavor respectively.

Inner Box 2: Earth - Mango & Yuzu

The third inner box draws inspiration from traditional Chinese embroidery sea motifs, representing growth and perseverance. The accompanying quote emphasizes blooming and resilience, reflecting the dynamic energy of the waves. Purple was chosen to reference the mooncake’s flavor while subtly suggesting the color of the ocean under moonlight.

Inner Box 3: Sea - Taro & Salted Egg Yolk